The colors of nature, like sand, beige, brown, olive, khaki and grey, have been increasingly popular for apparel and home furnishings for several years now. These wholesome shades are expected to remain a key trend as they reflect growing appreciation of the natural world and people’s desire to feel calm and relaxed. Consumers…
As patrons return to hotels, spas and gyms around the world, increased interest in sustainability and health and wellbeing are driving demand for premium towels. A plush towel, spotlessly clean and soft to the touch, has always been an important part of the guest experience. Towels and bathrobes need to be fresh…
Led by the younger generations, consumers today are more vocal than ever about environmental causes. Many now also factor sustainability into their purchase decisions and expect businesses to be involved and help solve big challenges, like climate change. Achieving truly green fashion is a complex and multi-faceted challenge, but the textile and…
With people confined to their homes amid the global pandemic, many turned their attention to improving their living spaces for enhanced comfort and hygiene. The market for bath linens has been particularly hot. What do consumers want in terms of towels, mats and bathrobes? And how can suppliers satisfy them to capture…